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The Londoner's Guide to London
22 November 2008
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24

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24 Kingly Street,
Soho,
London,
W1B 5QP

0871 971 4704 Calls to 0871 numbers will be charged at a fixed rate of 10p per minute (from a landline or a mobile) no matter where you are within the UK. This number is unique to viewlondon.co.uk.

The ViewLondon Review

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Review byLisa Ellwood06/09/2007
If you’re tired of Central London clubbing and fancy a change of scene, the revamped 24 London on Kingly Street is probably your best bet – and you won’t even have to travel any further afield than a taxi journey to find it.

The Venue
All the usual elements you’d expect in a Central London club are here – the jostling paparazzi outside, the closely guarded red roped entrance and the exclusive seating areas complete with waitress service and bed-like seats so vast that you could easily grab a few minutes shut-eye if you weren’t leaping up every five minutes to dance around the table. In fact, it’s exactly the kind of club that many a Londoner professes to hate without ever having set foot inside. But this is where the cynical will struggle as in spite of ticking all the boxes, 24 London has gone that step further when it comes to technology adding up to a Central London club that is not only good but great.

Who needs exclusive VIP seating areas when there’s a freestanding bench between the bar and the seating areas that’s far more fun? Move your hand across its illuminated surface to watch butterflies, geometric shapes and flowers blossom at your touch. Floor to ceiling screens behind every seating area are also constantly changing – when they’re not mirrored, they display crowds in silhouette before journeying around the world, stopping off at canyons, oceans and catwalk shows (well, this is a favourite of the fashion set). Better yet, they’ll react to you if you move your arm in front of them, creating hours of fun if talking and dancing get too much.

The Atmosphere
Whilst 24 London boasts an all-singing, all dancing teccie revamp, it’s the level of service which really makes the club stand head and shoulders above many of its peers. From the helpful (and smiling!) door staff to the equally attentive bar staff who take time to concoct the perfect cocktail, the atmosphere is refreshingly free from the underlying tension that many Central London clubs unwittingly create. Clubbers beam at each other and you’d be hard pressed to find a single soul not having a fantastic night out.

No looking down over curled upper lips here, the pinstripe suited owners of double and treble barrelled surnames happily cut some rug with WAGs, models and scantily clad wannabes in a frenzy of arm waving, hip swaying and moves that should quite frankly never see the light of day - and the club’s all the better for it.

The Music
The emphasis at the club is clearly on fun and they’ve got it spot on, managing to successfully create the perfect mix of house party and wedding disco. DJs perched at the corner of the L-shaped bar seamlessly meld Madonna, Nirvana and Dee-Lite with Michael Jackson and Timberlake and the crowd can’t get enough as every area of the club heaves with a shimmying mass of increasingly enthusiastic dancers.

The Drink
Bottled beers come in at £5 a pop which whilst steep is pretty run of the mill for a Central London club of this calibre. Cocktails are upwards of £9 but made with an impressive attention to detail, particularly recommended is the Rock Star (a heady blend of vanilla infused Woodford Reserve bourbon, wild passion fruit syrup, lemon juice and vanilla sugar, topped with champagne).

However, it’s no surprise that the bulk of drinks ordered are Bellinis and bottles of champagne. And order you will. One of the highlights of the bar is its interactive feature. Place your glass on the bar and it will react to it with a beam of light pointing to the base of your drink. When you need a refill you simply touch the bar to alert the barmen to your thirsty status - a lethal feature which is sure to see you racking up a sizeable bill albeit it on a memorable night.

The Last Word
24 London has moved the goalposts for Central London clubbing and style conscious, technologically savvy Londoners finally have a club that’s worthy of them. For a night to remember, this is one club well worth splashing the cash.
24 has been reviewed by 32 users
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