48-49 St James's Street,
Mayfair,
London,
SW1A 1JT
0872 148 2383
Note: Calls cost 10p per min plus network extras.
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Aura
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After hearing a lot about Aura through Facebook, me and my mates thought we might as well go and see what it's all about. It was one of the lads girlfriends birthdays, so we thought it was the perfect excuse to see what Aura was like.
We are all in our final year at uni in London, so going out mid-week is something that we appreciate to release some steam! There aren't many clubs in London that are open mid-week, so when we heard that Aura was open, as well as the playboy model Louise Glover being there to celebrate her birthday... we were sold!
Girls were told that they could get in free before 11pm on guest list, but the que was pretty big when we got there, and by the time we got in it was about 11.15 so they had to pay £20 like we did. That wasn't really the clubs fault tho - we could have got down there earlier to make sure that they didn't have to pay. The girls were a bit annoyed about it, but as soon as we got inside the club and the music was playing and people around were having a great time, it was soon forgotten about!
The club provided us with a table with couple of bottles of champagne and a birthday cake, as we had told them we were coming for a birthday before hand. The birthday girl had no idea so she was really surprised and happy with the effort that Aura had gone to to make sure she had a good time. We did have to spend a minimum amount of money on the table to be able to keep it, but as there was a group of 7 of us it wasn't really a problem - we probably would have spent more if we were buying our own drinks at the bar!
I definitely would go back there again, especially for a birthday, and I think Wednesday nights are really good fun.
I give it one star only because I can't give it zero. Trashy, try-hard and run by recent Eastern European migrants trying to act "elite". This place is only for people with no self-regard and meagre intellect. There are far better clubs to enjoy in London with better music and crowd - this one is for losers only. The glowing reviews above must all be written by staff members.
Aura Fridays are truly amazing. a must go!
I went to Aura last night for my birthday party and had around 40-50 of my friends. We arrived at the club and after a quick ID check we all got in without queuing. The door staff were friendly and we went straight in.
We had a large table next to the bar and were provided with magnums of grey goose vodka and fishbowls throughout the night. The bar staff and waiters were very friendly and helpful. Drinks are expensive yes but that is what you have to expect and accept when you go clubbing in Mayfair.
Everyone was dancing and drinking the whole night and all of my friends had a great night. The club put up a happy birthday message for me on the projector which was a nice touch and summed up the club and their attitude towards customers. Everyone involved with the club was friends and sorted any queries we had.
The club is quite small but big enough for dancing, it is very classy but fun and a great night out.
All in all a great night and a great venue. I Will definitely be returning when i can.
I've been to Aura a few times either on a thursday or friday, and the nights have always been different. A friend of mine is a promoter for Aura so entry and drinks are never a problem, as there's free entry before 11 and a reasonable amount fo free drink on the promoters table. The crowd tends to be genuinely classy, as opposed to the predominantly pretentious crowds in most other mayfair clubs. The music is to my taste but may not be to yours, old school hip-hop and R&B being a great feature of thursday nights, but always contrasted with the more up-tempo modern and commercial house. The door staff are not difficult at all, provided you approach them with a friendly attitude. There's also at least one celebrity guest in Aura 9/10 times.
over all, if a mayfair club is your kind of scene, and you enjoy making an effort to look good when you go out, you will love Aura. If on the other hand you enjoy jumping around to dubstep in flats and enjoying cheap drinks then you most certainly won't enjoy a night at Aura.
Not bad is the way I would sum it up. Obviously that means not brilliant as well. Drinks aren't cheap which is fine provided you can have them the way you want to. You can't. I want my beer in a bottle but instead it's poured badly into a glass by the nonchalant barmaid (or is it liquid refreshment specialist these days?) and not all of it survives. When I eventually complain about this I get lip and have to ask for the manager. Customer service is pretty poor. As for the club experience if you have a table then it'll be a decent enough experience, but if you don't then you're basically going to be jostled all night by people passing back and forth almost wherever you stand.So my advice is get a table or don't bother.
Went to Aura last Friday through London Club PR.
What a night! great crowd, they had a pre party fashion show that we managed to catch the back end of. Saw a ton of well known London Fashion designers!
I saw they also did a dinner before the club opened! it looked amazing!
Dj was epic!
I would go back 100%
I never normally bother writing reviews online, but after a last minute Thursday night at Aura which went far better than expected, I felt compelled to do this. My friend and I turned up at around 11:45, so too late for free entry even on a guestlist. There were only 2 people in front of us (men) and they were let in without much hassle. I found the people on the door to be some of the nicest I've encountered in London. It just goes to show that if you come to a West End club knowing what to expect, and don't cause a scene, you'll be treated with more respect. So there we were, expecting and willing to pay £20 entry (as my friend who was inside had free drinks for us, so we figured it'd be worth it) but then the guy on the door discreetly told us he'd lower the entry fee to £10 for us, which I just think is so lovely considering he knew very well that we were willing to pay the £20. Went downstairs, paid £10, no problems.
The club itself is very small, not a huge amount of space to dance. Music was the standard commercial stuff you get in these kind of clubs...but I love that music so enjoyed it! Crowd was pretty good too, considering some of the poser/sleazy types you often get in West End clubs.
I'm not sure if it was good enough to say I'd hurry back, however definitely not a bad night at all!
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