Low

Our rating 

StarStarStarStarNo Star
Venue Image
91 Jermyn Street,
St James's,
London,
SW1Y 6JB

(020) 7471 5565

The ViewLondon Review

StarStarStarStarNo Star
Review byEzelle Alblas27/01/2012
After a refurb of the club formerly known as Hey Jo’s, owner David West (if you don’t know him, Google him) has teamed up with David Serlui (formerly of Aura) and Andy Giorgini (ex-Brompton Club) to create Low. Secretly tucked away, and accessible via the rather bizarre Abracadabra restaurant, it boasts an exceptional sound system and guest appearances from leading house DJs.

The Venue
The entrance to Low is no ordinary entrance: you have to enter via the Jermyn Street entrance of Russian restaurant Abracadabra and pass through the actual restaurant to find it. The restaurant itself is a riot of multi-coloured harlequin walls and matching mosaic floors, pink neon lights and colourful draped curtains – it’s a gaudy scene. Low is located below this eatery, where everything suddenly takes a more edgy, contemporary style, and black foam, all pointy and textured, soundproofs the walls.

The ceiling sparkles with thousands of LED lights whilst a long bar stretches along nearly one whole side with every conceivable spirit on display in between shelves with orange strip lighting. Brown leather banquettes and low black wooden square tables position themselves around the main dance floor, with huge ice buckets filled with bottles of mixers on hand for those with table reservations.

A massive central pillar with a padded 360-degree bench hides a speaker system inside it and acts as a platform for those that wish to get up and dance. The toilets have remained the same as the Hey Jo's days, apart from a fantastic addition in the girls: a blue crystal studded egg that’s actually a loo. Otherwise expect Alice in Wonderland-themed ones and heart-shaped sinks in what is the most overtly decorative aspect of the club.

This is a members’ club – membership is £500 per year - although you can get in by advance guestlist, or by simply turning up and hoping the door pickers like the look of you. Typically, girls can get in free before midnight but the boys must part with £20.

The Atmosphere
So far, this club has barely advertised its whereabouts so expect a crowd that are in the know and eager to dance the night away. Securing a table is a good way to go as you’ll always have a seat and can rest tired feet.

The Music
This club is all about the music so sensibly they have invested in state of the art Void sound system. Renowned international DJs are scheduled to do guest appearances – Michael Cleis (Cadenza Records) is among them - but they offer room for lesser known names and they have a regular night on Wednesdays called Kontrast featuring deep and tech house.

The Drink
The cocktail list packs classics alongside some original mixes. Try the Harris B, a medley of Ketel One vodka, strawberries and fresh basil (£12) for a refreshing zing, and all their cocktails are served with a complimentary shot. Bonus! A long list of champagnes start at £265 for a bottle of Dom Perignon 2002, and headline-seeking millionaires can blow 35 grand on a Methuselah of Louis Roederer Cristal 1999. Yes, really.

There’s also a selection of sharing packages aimed at groups with money to burn, with seven combinations rising in price from a cool £1,500 for a bottle of Ketel One, a magnum of Dom Perignon and twenty Lotion shots (a mixture of Ketel One, Cointreau and juice).

The Last Word
Seemingly intent on offering more of a focus on electronic music than a lot of members’ clubs in central London, Low will still attract the high flyers, who have plenty of opportunity to flash the cash if they so wish, but don’t expect the customary sparklers when bottles are served as this crowd are too busy dancing to care.
Be the first to review Low...

Most Read Today

image
01 Queens Jubilee Bank Holiday Events

Celebrate Her Majesty's 60 year reign with a four ...

image
02 Thames Diamond Jubilee River Pageant

See over a thousand boats sail the Thames to celeb...

image
03 Queens Diamond Jubilee London

Celebrate the Diamond Jubilee in 2012 as the capit...

image
04 Free Summer Festivals in London

Don't be put off by little things like money, part...

image
05 Pimms No 1 Cup

A guide to the history of Pimms No 1 Cup, Pimms dr...

Content updated: 26/05/2012 01:20
Follow us on Twitter and Facebook

Guest Blog

Zane Lowe's Guide to London

The Radio 1 tastemaker selects his favourite places to eat, drink and party in the capital.

Hot Tickets

Groove OdysseyGroove Odyssey - Masters at Work

Proud2 hosts very special guests, the world renowned Masters at Work, Louie Vega and Kenny Dope.

Pacha LondonPacha London Tickets

Enjoy some of the best club nights in the land as Space, Hed Kandi and more host regular events.

mau5trap London Warehouse Partymau5trap London Warehouse Party

Following two sold out shows at Ministry of Sound, the mau5trap label presents a host of special guest DJs.

Club Hire

Planning a Party?

Find a fantastic selection of clubs here to host a party to remember!

.

Latest Clubs User Reviews

  • Pacha London
    Me and my friends are in our late teens/early twenties. We go out...
    StarNo StarNo StarNo StarNo Star
    clubreviewer92 on 25/05/2012 @ 19:41
  • Dublin Castle
    Went to The Dublin Castle a couple of weeks ago saw a quality ban...
    StarStarStarStarStar
    mark190986 on 25/05/2012 @ 13:37
  • Mo*vida
    Review below: stop being a hater, that's what girls are for! This...
    StarStarStarNo StarNo Star
    biggsboy2121 on 24/05/2012 @ 12:41
  • Aura
    Went to Aura last night and had a great time. There were loads of...
    StarStarStarStarNo Star
    harriswright on 23/05/2012 @ 18:13
  • Clause
    Hadn't been to Clause before but a few people had recommended it ...
    StarStarStarStarStar
    SarahJane1980 on 23/05/2012 @ 17:30