91 Jermyn Street,
St James's,
London,
SW1Y 6JB
(020) 7471 5565
The ViewLondon Review
After a refurb of the club formerly known as Hey Jo’s, owner David West (if you don’t know him, Google him) has teamed up with David Serlui (formerly of Aura) and Andy Giorgini (ex-Brompton Club) to create Low. Secretly tucked away, and accessible via the rather bizarre Abracadabra restaurant, it boasts an exceptional sound system and guest appearances from leading house DJs.
The Venue
The entrance to Low is no ordinary entrance: you have to enter via the Jermyn Street entrance of Russian restaurant Abracadabra and pass through the actual restaurant to find it. The restaurant itself is a riot of multi-coloured harlequin walls and matching mosaic floors, pink neon lights and colourful draped curtains – it’s a gaudy scene. Low is located below this eatery, where everything suddenly takes a more edgy, contemporary style, and black foam, all pointy and textured, soundproofs the walls.
The ceiling sparkles with thousands of LED lights whilst a long bar stretches along nearly one whole side with every conceivable spirit on display in between shelves with orange strip lighting. Brown leather banquettes and low black wooden square tables position themselves around the main dance floor, with huge ice buckets filled with bottles of mixers on hand for those with table reservations.
A massive central pillar with a padded 360-degree bench hides a speaker system inside it and acts as a platform for those that wish to get up and dance. The toilets have remained the same as the Hey Jo's days, apart from a fantastic addition in the girls: a blue crystal studded egg that’s actually a loo. Otherwise expect Alice in Wonderland-themed ones and heart-shaped sinks in what is the most overtly decorative aspect of the club.
This is a members’ club – membership is £500 per year - although you can get in by advance guestlist, or by simply turning up and hoping the door pickers like the look of you. Typically, girls can get in free before midnight but the boys must part with £20.
The Atmosphere
So far, this club has barely advertised its whereabouts so expect a crowd that are in the know and eager to dance the night away. Securing a table is a good way to go as you’ll always have a seat and can rest tired feet.
The Music
This club is all about the music so sensibly they have invested in state of the art Void sound system. Renowned international DJs are scheduled to do guest appearances – Michael Cleis (Cadenza Records) is among them - but they offer room for lesser known names and they have a regular night on Wednesdays called Kontrast featuring deep and tech house.
The Drink
The cocktail list packs classics alongside some original mixes. Try the Harris B, a medley of Ketel One vodka, strawberries and fresh basil (£12) for a refreshing zing, and all their cocktails are served with a complimentary shot. Bonus! A long list of champagnes start at £265 for a bottle of Dom Perignon 2002, and headline-seeking millionaires can blow 35 grand on a Methuselah of Louis Roederer Cristal 1999. Yes, really.
There’s also a selection of sharing packages aimed at groups with money to burn, with seven combinations rising in price from a cool £1,500 for a bottle of Ketel One, a magnum of Dom Perignon and twenty Lotion shots (a mixture of Ketel One, Cointreau and juice).
The Last Word
Seemingly intent on offering more of a focus on electronic music than a lot of members’ clubs in central London, Low will still attract the high flyers, who have plenty of opportunity to flash the cash if they so wish, but don’t expect the customary sparklers when bottles are served as this crowd are too busy dancing to care.
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