Profile Soho

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84-86 Wardour Street,
Soho,
London,
W1F 0TQ

(020) 7734 3444

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Reviewer Jonny R
03/11/2010
The bar is designed as a modern take on an American dinner. The crowd is made up of people you expect to see at the big gay parties like SuperMartXe or Fire. Thus its more the late 20s to late 30s crowd who have a gym pass.

Despite this, the place is welcoming to all sorts and has a good atmosphere. You can often get chatting to a variety of interesting people. The prices are slightly more than the other bars, but the stock good brands and the cocktails are well made and not just thrown together like you have in some more downmarket bars.

The only bugbear is that is you don't eat - you cant get a seat. The food isn't that great. The menu is based around the American dinner classics but the taste wont take you to LA. My mate had a hotdog and it was served in a bun that was still partially frozen and my fish and chips wasn't that great either. Just bog-standard Brakes Brothers frozen food.

In summary - a great bar for a late evening cocktail but skip the food.
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