These days, male grooming is nothing to be ashamed of in London. In fact, more and more barbers in London are saying 'Treat yourself to that facial', 'Get your back massaged' and 'You deserve that foot manicure'. There are a variety of salons and barbers in London with grooming techniques and programmes to cater for the metrosexual male. And ladies, if you find yourself overcome with jealousy at all the attention, feel free to indulge yourself too.