The London look has a new face, or rather faces, as Sophie Ellis-Bextor and Lily Cole are set to replace Kate Moss in the advertising for a make-up brand.

Moss, who was seen in adverts popping in and out of a London cab adding inches to her batting eyelashes has been losing her crown as the centre of the fashion world of late.

First Agyness Deyn was voted as more stylish than veteran Moss and now Rimmel has decided that while the supermodel can stay on as their spokesperson, they need to refresh the look.

However, it is a tribute to Moss that it takes three of the country's most beautiful and stylish women to fill her shoes.

Cole, who is 14 years younger than Moss, is said to be dating Jude Law, former husband of Moss' friend Sadie Frost.

The last aspiring Brit beauty who tangled with the Alfie star – Sienna Miller – gained an instant enemy in Moss.

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