Forget dismissing all theme bars as taste-free zones packed full of gimmicks to keep tourists and out-of-towners happy. Absolut Icebar may boast a chamber constructed entirely of ice, but it is already one of the capital’s hottest venues.

The Venue
Located off the main drag of Regent Street, Absolut Icebar sits at the top of pedestrianised Heddon Street, adjoining Below Zero. Consisting of a single chamber, guests are allocated 45 minute slots inside the Icebar which is entered through an air locked entrance specially designed to maintain the –5 degree centigrade environment.

The Atmosphere
Inside the chamber everything is constructed of ice imported from northern Sweden. Guests mingle, protected against the chill thanks to the silver capes, gloves (and even warm shoes, if requested) which are provided at the cloakroom. The other worldly atmosphere of the Icebar is complemented with chill out music from the likes of Kosheen piped through speakers which are set into the walls of ice.

The Bar
Mouthwatering Absolut vodka cocktails are served in an oversized ice cube of a glass by ski-suited barmen from behind a visually stunning ice bar. Capable of inspiring a sense of wonder in even the most hardened of cynics, part of the Icebar’s appeal lies in quality drinks served up in dramatic surroundings. Guests relax on ice stools dotted around tables made of ice whilst enjoying artwork hewn, yes you guessed it, from frozen water.

The Drinks
Appropriately named cocktails include Absolut Icy River, Absolut Aurora Borealis and signature cocktail Absolut Below Zero, although non-alcoholic cocktails are also available. The only deterrant to trying the entire list is the price. Entry costs £15.00 per person and includes one free drink but after that, shots priced at £6.00 (£3.00, non-alcoholic) can quickly mount up to a sizeable bar tab within the space of 45 minutes.

The Last Word
Maybe it’s all the vodka, the ice cold air and the silver capes? Or perhaps it’s simply the sense of being part of a unique club? Whatever its secret, Absolut Icebar is certainly one of the most sociable, friendly and glamorous bars in Central London. Worth planning ahead for, Absolut Icebar is without a doubt, London's latest hot spot.

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