ABSOLUT ICEBAR LONDON

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 34 reviews

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31-33 Heddon Street,
Mayfair,
London,
W1B 4BN

0871 971 7424
Note: Calls cost 10p per min plus network extras.

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ABSOLUT ICEBAR LONDON
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Reviewer champers
15/12/2011
Overpriced tourist gimmick with very rude offensive staff... not a good choice...don't bother.. save yourself the £16 entry fee and get a pizza!
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Reviewer cezair
09/05/2011
Did the 40 minute champagne cocktail session on a Friday night. The champagne might have been cheap (I couldnt tell), but it tasted fab from an Ice glass. The other cocktail we had was nice too. I must be easily amused after reading some of these reviews........I thought it was brillant !! It might only be a room of ice, but it was clever and different, would go again and would recommend. There were 4 of us and we ALL agreed, even Mother. Lots of smiling faces from everyone thae was in there. Would also say get there early and have few of the happy hour cocktails outside.........yum yum !!
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Reviewer RanaS
01/05/2011
I received the worst service from one of the staff who was nothing but sarcastic and nasty to us every time we spoke to him. To the point were we felt we couldn't order another drink from him cause his comments were very rude. I understood he could have been having a bad day and he may have been cold but for £16 a head for a 45min stay I expected more. He was not only rude to me and my 5 friends but other people who we met at the bar said the exact same thing, this was literally all we spoke about when we was in there. The free drink is the size of two shot glasses and you can only choose from a few cocktails. The venue is a lot smaller than I thought it would be however it is so nicely decorated with lights behind the glass. It is quite fun for about 10 mins while your taking photos but after that you have nothing to do cause the music is the same the whole way through you can't dance and defo can not sit down on the ice seats for long so we fount our selves standing around literally waiting for the time to go down because we felt abused by the staff so we were unable to buy another drink. It would have ruined our mood.

On a postitive note about this place is that the upstairs area is beautiful. So nicely decorated and the outside area is lovely too. If it wasnt for the sarcastic and nasty comments from the staff I probably wouldnt have made a review but the fact we received such service I felt the need to warn people before the go in. It is an experience saying you went to an all Ice bar but if our looking for a nice friendly place to drink and dance this is certainl not the place to be.
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Reviewer champers
15/12/2011
I think I was treated by the same staff member last night! He needs to go!
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Reviewer ..cc..
02/08/2010
Went on Saturday 31/8/2010, what a good money spinner, a one off trip not to be repeated. Just a coldish self made room, music was crap, stayed the full 40 mins just to see if it got any better, could not wait for the time slot to finish.
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Reviewer chrisy
04/10/2009
Went with a group of girls as part of a hen weekend. We arrived in good time and were asked to wait in the upstairs bar and they then allowed multiple other groups through and just ignored us.

Once inside the Ice bar the drinks were not appealing yop with vodka comes to mind. After the initial 'wow' factor it goes down hill from there.

The room/ bar itself is very disappointing and you soon become bored.We then proceeded to have a meal after in the downstairs restaurant.

The food was nice once they eventually managed to serve it. But the service was very poor, drinks took over 45minutes to come and add on another 30 minutes after that for food.

We asked the staff multiple times to reduce the air con but it actually got colder and we were informed it was not the air con but a "breeze"?!

Generally the staff were not welcoming we seemed to be an inconvenience and got scowled at for asking for something eg. a drink!

I am glad to have tried it but it is extremely over priced for the experience and service, generally a let down.
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Reviewer from Weymouth
07/07/2009
Agree with the other reviews. Worth going, but wouldn't go again. Looks better in the pictures than in actual life.

Also, I didn't think it was THAT cold in there either - I had sandals on and my feet weren't cold, so you don't need to take your socks!!

Went to Sat night 8pm Premium slot (£23 includes complimentary drinks). Queued for capes and gloves (gloves were soaking wet!) and so didnt get in ice bar until after 8pm.

Only one barman serving, so nearly 8 minutes gone before we got our first drink. Tip! Worth looking at drinks menu BEFORE you go in so you can decide what you want to order rather than wasting valuable (and expensive) time at the bar choosing.

We managed to have 3 drinks (try as many different ones as you can) but was disappointed to hear the barman shout at 5 minutes before the end that he was stopping serving and no more drinks would be served - despite us at the bar, empty glasses all ready!

No one told us that happens! So in all, we probably got 25 minutes in there, out of the 40 minutes that's advertised.

Like I've said, worth a visit, glad we went, but I would not rush back.
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10/05/2009
I agree with some of the other comments, that the ice bar was just a small freezer thing.

Seating wasn't great, was quite small and crowded.The drinks were so overpriced for what they were, i had two and gave them to my friends cos they were horrible.

We got there and the staff were so lovely, they managed to quickly squeeze us into a slot, which meant we only had 30 Min's in there opposed to the 40 Min's, but that didn't really make much of a difference.

Once your in there, that's it, it got quite boring after a while but the time did fly by.Good experience, but wouldn't do it again.
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Reviewer Anonymous
24/02/2009
We were a group of 11 and went in on time. The ice bar is a unigue experience but 40 mins is long enough as once you've seen it well thats it!! The bar staff were quite grumpy both in the ice bar and the normal bar but doesn't make any difference to the experience. Had a good time but once you've been you won't need to go again! Once out the warm martini cocktails warm you up a treat- delicious but bit pricey (£7.50)
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09/11/2008
After booking the Below Zero restuarant follwed by a premium slot in the ice-bar, me and my husband came away truly disappointed. We booked our meal for 6pm but after my husband managed to speak to the restaurant manager we were eventually seated at 6.40pm. We were then served what i can only drscribe as an express meal. The food wasn't mindblowing as we had expected and there was no time between courses to even catch your breath.After which we were left sat at our table until we went to search out one of the restaurant staff who was supposed to be escorting us up to our slot in the ice bar. At 8.15pm we were finally ushered upstairs for what was supposed to be our 40 minute 8.00pm premium slot in the ice bar. In the ice bar there were free unlimited drinks during the premium slot. There was also a photographer present snapping the crowd in and around the ice carvings. We had 3 photo's taken and had 3 shots of vodka. We were then told that the slot was up and that we had to leave. I was absolutely furiouse as not only had the total sum of our 2 hours there cost us just over £250, we hadn't even had the full 40 minutes in the ice bar. We complained to the manager and gave him our reservation confirmation as proof of timings and he said that he would get back to us the next day. He hasn't contacted us with their response. Our resonse to the ice bar is that it is a complete disorganised rip off and in future i will spend £250 on something more worth while.PS To top it all, our photo's from that evening have never appeared on the web site!!!!!!!
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Reviewer mattr
09/09/2008
I found this place cold, claustrophbic and expensive. But, in terms of something different, it doesn't really get any more 'out there' than this. Experience this once.
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Reviewer Anonymous
15/07/2008
I had mixed feelings about the icebar. While the manager and cocktail waitress were extremely nice and helpful, the man taking tickets at the door was a total ass to us. On a Monday, tickets are £12. He charged us £15 (using some story about needing a reservation) and would have gotten away with it, had I not seen a flyer and asked my new buddy, the manager, about the prices. When the manager asked the guy at the door, he initially denied it, but had to refund us when he realized that he wasn't getting away with it.

It was a fun atmosphere inside, though a bit of a one-time thing. Amythest Twist was delicious and we didn't have any problem with the bartenders, who were fun and dancing around behind the bar. As long as you have the gloves on, there's really no difference between holding their drinks or a normal one; however, hold on to your cup or it's £4 for a new one, on top of the £6 charge per drink.

I would go back with out-of-town friends, but it's not really the sort of place that you frequent.
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Reviewer leejbutler
14/03/2008
This place was fab. I cant believe that people are moaning that it is cold and small. Its an ICE BAR!!! what did u expect? its all in the name. I had a great time here, great drinks, great novelty value, great staff, and great music. I would definately go back
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Reviewer Anonymous
19/12/2007
Small and expensive but a lot of fun and a great novelty. You've got to go here at least once. The drinks are the size of a shot but I liked drinking from a hollowed out block of ice.

When we went, music was great but everyone was standing around and posing for photo's - the perfect opportunity to dance. An hours long enough as it does get quite cold despite the coats provided. If you go, bring a camera.
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Reviewer Anonymous
21/10/2007
If you're thinking of going to the Ice bar for a night out with a difference then don't bother - if you're looking for a night out inside something akin to a Sainsbury's freezer lorry this would be the perfect place!!

After paying 15 quid to get in, I was expecting an 'Ice Bar' maybe with a few ice sculptures, not a small freezer compartment with a few blocks of ice for seats. I have never written a review of a bar before but after paying to get in and then having to pay a tenner for a shot I thought why not.

Overall a total and utter rip off, why bother when there are so many good bars to go to!!
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Reviewer Anonymous
22/08/2007
I brought 14 of my friends along to this place. The entire place doesn't feel like the Icehotel but more like a small freezer room with the walls and even glasses being crafted out of ice. Fluorescent lighting spoils the ambience but I loved the ice phone booth.
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Reviewer kewkon
02/08/2007
It was so promising from the outside. You see people sucked into the icey ambience. The moment I spent the 12 quid entry free and got a free drink, I became depressed.



You can have a straight shot that fills the ice glass but they limit the fill to a shot size. Totally preposterous. Felt like a horse's ass when my drink finished faster than a dog in heat.
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Reviewer Anonymous
21/05/2007
Absolute IceBar is a good change and a novel idea as far as scenery goes. But, FAR too expensive just for that. The coats and gloves need cleaning badly.
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Reviewer Anonymous
28/02/2007
I am so glad I went to Absolut IceBar London as it's something different. I don't think many people would be disappointed. I made a reservation for 5pm on a Thursday so turned up at 4.30 and was allowed straight in because it was quiet.


I would definitely say Absolut IceBar would be better going during the day when it's quiet as I can imagine it being a squeeze in there when its busy. You certainly need to take a camera with you.
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Reviewer Nalin Patel
28/01/2007
Absolut Ice Bar is an absolutly mindblowing place.
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Reviewer Anonymous
27/01/2007
Absolut Ice Bar is a very cool tiny bar. It is an excellent place to warm up and start any evening out. But the Absolut Ice Bar entry ticket lasts for only 40 minutes.
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Reviewer ridders
20/11/2006
The Absolut Ice Bar is absolute quality. My brothers and I went there for my 18th birthday, and it was an unforgettable experience. The drinks are gorgeous, the atmosphere is amazing, the music is perfect, the ice sculptures are incredible, and the bar staff are very accommodating.



There are plasma TVs displaying how the bar was made, the story of the Ice Hotel, and other interesting things, which all ads up to a fantastic experience. There are even reindeer hides to sit on, to keep you from getting too cold! Absolut Ice Bar is the single best bar I have ever been to.
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Reviewer Anonymous
12/10/2006
The Absolut Ice Bar was great. I would go there again and again. The staff were friendly and I really thought they had the best job in the world, working at Absolut Ice Bar.
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Reviewer Anonymous
10/10/2006
I took a group of 16 people to the Absolut Ice Bar on Saturday night to celebrate my birthday and I was extremely impressed. It was fun, the staff were kind and the experience was amazing and won't be forgotten for a while.


A word of warning though, book in advance for the Absolut Ice Bar and don't get there late. And take a camera!
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Reviewer Anonymous
28/08/2006
I went to Below Zero on Saturday to see if it lived up to the hype - and it did! As you can imagine, the whole environment at Absolut IceBar is just so surreal. Drinking from glasses made of ice wearing a silver thermal cape, there is also ice art adorning the walls and a huge ice cube you can step into for essential picture taking!



45 minutes is more than enough time to take in the Absolut IceBar surroundings, as the cold starts to set in after about 20 minutes! This leaves you with enough time to savor the free drink you get with your entry fee.



The doormen were also very friendly and, although we couldn't smuggle any extra people into the bar as it was full, they ensured that the waiters provided good service to our friends outside in the (relative!) warmth.



Worth checking out for the novelty factor - and a great stop to make for a drink before moving onto a club!

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Reviewer Anonymous
07/05/2006
I went to the Absolut IceBar and found it very poor. We went to the non-ice part and were sat there for ages waiting to be served, for the drinks to arrive, for our table to be set, for the food to come, and then when it did arrive we were disappointed.



The food was very bland, the menu was small and confusing, the staff were arrogant and unhelpful. But, most of all the whole place is incredibly overpriced. And on top of everything they sneakily put in a 12.5% service charge and then have the gumption to recommend you tip as well to reward their staff for such excellent service!



I hope the whole Absolut IceBar melts.
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Reviewer NWLondon_girl
26/02/2006
Went to Absolut IceBar with the girls tonight & didn't have to wait to get in, got given our capes/gloves & went in with our cocktail ticket (£15, not £12!) Drinks were good & staff were friendly - yes, it is a bit touristy but worth it for the experience.



Two tips for Absolut IceBar: wear 2 pairs of socks otherwise your toes freeze and stand in the middle of the bar, not at the end & you'll get served quicker! Photos are worth it so you can show your mates what the Grim Reaper in Lapland looks like, as you stand there in your hooded capes! We probably wouldn't go there a second time but the side bar, where we had a second drink is nice. Absolut IceBar is worth it, just so you can say you've been!

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Reviewer John Smith510
21/02/2006
Visited the Absolut IceBar recently and thought it was brilliant. It was cold but was bearable although 45 mins is enough time to take Absolut IceBar all in.
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Reviewer Anonymous
09/12/2005
Absolut IceBar is the best. We love it!
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Reviewer Donna Seward
05/12/2005
On a cold Friday night we were slightly aprehensive about going to the Absolut IceBar and paying £12 to be even colder.



However, it is worth every penny, your first drink is thrown in for the price and the coat and gloves which are essential to hold your ice cube glass! The vodka cocktails go down very well and it is great fun, you must take a camera.

Absolut IceBar is a one off experience but most definitely worth doing and 45 minutes is enough, the cold starts kicking in. Check this bar out...

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Reviewer Anonymous
16/11/2005
What can I say? The food at Absolut IceBar was bland and boring. I went there last Saturday night. The waiters and waitresses were very friendly, but we waited close to 20 minutes for our cocktails.


When we finally got our drinks the food took forever. The steak was cold, our chips soggy. I would not recommend it to anyone.

I chatted with the chef and he was rude and extremely arrogant in my opinion. Not a pleasant experience. Try Absolut IceBar if you must, but be warned.

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Reviewer Andreas549
03/11/2005
To the previous post:
What kind of absolute tool would post a review slagging off a bar he or she never acually went to? Here's a crazy idea: 1. Go there, 2. Form an opinion, 3. Write a review.
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Reviewer Anonymous
20/10/2005
I haven’t been to the Absolut IceBar but I can imagine what it's like. Have you all gone mad – this place is a gimmick and not a place you will want to go back to more than twice in your life.

Absolut IceBar is the type of place that is no different to every other theme bar such as Cheers. Don’t bother wasting your time freezing your perfectly manicured hands in this place. Go and find a good old fashioned boozer.
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Reviewer Anonymous
19/10/2005
If you can’t think of a good place for a first date or are unable to decide where to start or end your visit in London then look no further than the Absolut Icebar.



This is truly one of the best watering holes in the capital. A really cool, chilled out vibe surrounds the whole place. From the moment you step inside the Absolut Icebar you know you are somewhere different.


Friendly and helpful staff are on hand to chat and help you into the brilliant Eskimo-type outfits you have to wear. Not being able to feel your toes when you leave is all part of the experience.


I recommend visiting Absolut Icebar on a cold day. On leaving the bar the outside world feels pleasantly warm (for a good 20-30 minutes) compared to minus temperatures of the Absolut IceBar. The £12.00 entry fee is a just price for an ice adventure.
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Reviewer Anonymous
10/10/2005
Absolut Icebar is the best bar in the whole of London, in my opinion. I was lucky enough to book a slot for my friends and I during the first week of opening and it certainly deserves the hype. If I ever win the Lottery, I'll make Absolut Icebar my local.
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