I've read some negative reviews about Sway so checked it out myself for the first time Saturday 4th Feb and had a TOP NIGHT! Set up a guest list and got in free before ten - door people were polite & courteous, and all staff were friendly & approachable. Of course it helped that I was sober and dressed smart - although I saw several guys wearing jeans (1 group were in fancy dress) and the ONLY problems of the evening came from drunk customers - 1 idiot girl knocked over 2 glasses in 5 mins whilst staggering about until her friends took her away.
Drifted between Crystal Room and Groovy Wonderland all night, following the decent tunes and strutting my stuff!
Disappointed that the professional dancers weren't on duty that night but I danced with plenty of other terrific ladies, plus even got into a dance-off with one guy who challenged me...then his friends cheered ME when I beat him!
I Shall Return!!
; )

Booked a table on Friday for 15 people, i had 22 guests that turned up in total. Upon my arrival I was taken to a very small table (6 chairs) at the Cream Bar, I asked to speak to manager as this was not the area which I usually stay with my friends. A blonde girl introduced herself as the club manager , I explained that I thought a misunderstanding had occurred with my booking and whereas she could help, because when I booked the table I first called the club and explained where i would like the table to be, the reservation person told me that particular area which i had described was in the Cream Bar - this was not correct. What really bothered me was not the fact that i didn't have the table in the area I wanted but the way the manager dealt with the situation. This person has got no customer skills whatsoever, she was very unfriendly, patronizing and made me and my guests feel unwelcome.I was shocked with the way she spoke to me, we were spending loads in the bar so I would have appreciated someone a bit more polite dealing with the situation.
Also, trying to get a drink in the main bar was over 20 minutes wait. My husband and I actually had to complain about this bar girl that ignored us for over 20 minutes . She was ignoring people waiting patiently by the bar for long time and straight away serving those that have just got to the bar. All in all , Sway will not be a club where i will come back again, really their loss,working only few minutes walking away from this venue and being in a large company with over 2,500 staff and being involved with a number of events i could definitely use a large venue like this one for our parties but there is absolutely no way that i could put up with such unprofessional staff!No surprise the bad reputation of this place...

This place is terrible! I booked a booth for 10 people for my birthday only to find that we could barely seat 6 of us in it! We were not greeted on arrival and had to wander around trying to find the booth with our reservation on it. I had paid £25 for the booth and was promised this back as a "bar tab" only to find that I had to wait 20 minutes for the manager who turned up and said "yeah? name?". Extremely rude!!! I waited nearly 20 minutes for this treatment. Sway Bar advertised 50% off drinks until 10pm in January however whe I requested the 50% off vouchers (as they weren’t at the bar as promised when I booked) I was told that I would have to wait again for the manager to be available. He then handed me ONE voucher for the total group and said that we were only allowed one round of half price drinks. This is not stated on the website or on the many posters they had outside promoting this deal. A friend had to track down the manager and explain the promises made on booking before he begrudgingly gave us a few more. I was also aware of a number of other people having the same problem and the Manager's treatment of PAYING customers was disgraceful. You were left feeling humiliated for asking for something that they were advertising!!!I was also surprised that for a busy Saturday night there was so few employee’s working the bar, the wait to be served meant that many of my friends felt like they spent more time queuing to be served than actually enjoying themselves and to top it all off the tills crashed part way through the night!AVOID this place at all costs....If you are a fan of their cheesy disco room, go to The Loop instead..at least when they say its Happy Hour it actually is and the staff are friendly.

Had been to this place once before with a group of friends for the comedy club, which we all enjoyed and the club after didn't seem too bad. HOWEVER, booked a VIP booth for £100 for my mate's hen party recently - included platters of pizza and tapas, champagne, shooters, cupcakes, confetti and balloons..etc and was supposed to include queue jump entry for everyone too. We arrived early before the required time of 10pm, walked straight up to the doorman, who told us we were all too drunk to be allowed in. Firstly. we had all had about 3 drinks each and were by no means DRUNK! tipsy, yes, but it was a HEN PARTY! There is nothing to say u must be stone-cold sober -we were not staggering and we were being loud or rude to anyone. Obviously once being told we weren't allowed in AT ALL UNDER ANY CIRCUMSTANCES we were all very angry that our night was being ruined by doorman on a power trip. Then, we were told the reason we couldn't come in was because we ''had attitude''. OF COURSE we had attitude by this point!! The guy on the door was also the GM and I can not believe someone like this runs a club. They expect u to pay in advance and then don't let u in! We were also told we could ring them for a refund, have rung a few times now and struggling to get our money back. In the end we walked around the corner to another club which we had no problems getting into, but missed out on our food and everything else we had ALREADY PAID for!If u are booking a VIP booth for a group, make sure u haven't had any drinks before turning up at the club, which is just ridiculous as the main reason for booking a booth is for birthdays, hen and stag do's, so they should expect people to turn up at 10pm having had a few pre-drinks!To save disappointment, avoid this place at all costs. We don't even believe they had a booth ready for us!! Absolute scam. My mate will never get her hen night back and I feel so bad that I didn't read these reviews first, because I never would've booked

DOORMEN/SECURITYWe had a hen due organised and oh how wrong we were to choose this place.The door staff was one of the worst ones I have ever came across. No respect, zero professionalism and no manners whatsoever.To my shock I find out that one of them was G.M. of the club! Working in a customer service for almost 10 years I have only one advise - AVOID THIS PLACE!P.S. No stars from me

Had my Christmas party here with ExxonMobil here last week. It had an amazing atmosphere and everyone in my group said it was the best party they've had! It's the first party I have organised for my company and the sales team made it all really easy and stress free.

Everyone had a great time and even though it was absolutely packed the staff at the bar made sure the wait wasn't too long. However, next time I book I'll probably want a private room - Milk looks amazing!

Thanks Sway - 100% recommended.

Many thanks we had a really enjoyable time at your restaurant/bar we thought the food was excellent very good service and atmosphere. Just though the 10% service charge on the end a little too much. Otherwise 9/10. Will see you again sometime when we are next in London Best wishes, Lily

May I say how impressed I was with the service in the restuarant!

We went to Sway for our Christmas party last week, although our food order was messed up, the staff rectified the situation without any argument. We also had a round of complimentary drinks to apologise. As far as Im concerned job done!! Quite happy with the outcome and will derfinitely be booking for next year.