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The Londoner's Guide to London
06 October 2008
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Tiger Tiger

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29 The Haymarket,
London,
SW1Y 4SP

0872 148 4367 Calls to 0871 numbers will be charged at a fixed rate of 10p per minute (from a landline or a mobile) no matter where you are within the UK. This number is unique to viewlondon.co.uk.

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The ViewLondon Review

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Review byPaul Brand12/09/2007
It’s a strange beast, Tiger Tiger, dividing opinion to the extent that some people think it’s the bomb while others would happily see it bombed! Casting aside all memories of that thwarted terrorist attack, has this Picadilly nightspot done enough to earn its stripes?

The Venue
Holding up to 1,800 people and spread across three floors, in spite of its impressive size Tiger Tiger always appears bustling, although its sheer popularity may prove a turn-off for some: bang in the heart of Picadilly, it’s certainly not the place to enjoy a quiet night out. To escape the throng on the ground floor, it’s definitely worth exploring the smaller upstairs bars, each with its own flavour: the Blue Bar feels more intimate, with rendered walls and low ceilings; the Pop Bar is brighter, with lava lamps, glitterballs and other emblems of kitsch; and the Cocktail Bar, overlooking the entrance, mixes bamboo and lanterns with bright funky furniture in a neo-Oriental style. There is also a restaurant area and a basement club, which billows out smoke for those who miss that hazy atmosphere.

The Atmosphere
Despite the impression given by the surly doormen, Tiger Tiger is quite a friendly place - sometimes a little too friendly - there are often wandering hands on the cramped dancefloor, which could probably be classed as heaven or hell depending on whose hands are doing the wandering. Its prime location on Haymarket also makes Tiger Tiger a bit of a tourist trap, but in keeping the in-crowd at bay this can simultaneously make for a more interesting mix of reveller.

The Music
Priding itself on offering something for everyone, the 70’s and 80’s favourites playing in the pop room have extended Tiger Tiger’s remit. The club is more urban-orientated, while in other areas the default soundtrack is commercial RnB, pumping out tracks which will be instantly familiar to any regulars. In all rooms the emphasis is on unpretentious fun.

The Drink
Nothing particularly out of the ordinary here, although the Bramble, Rocktail and Cream Cracker are rather unorthodox additions to the cocktail list. Prices are standard for Central London so as usual it’s advisable to take advantage of Happy Hour. Food is of a similar value and quality, but the bank balance could receive a welcome boost from free entry before 10 and a large cloakroom, which accepts bags without charge - particularly handy for those impromptu after-work drinks which stretch into the early hours.

The Last Word
Tiger Tiger could never be accused of being cutting edge, but its populist approach should appease groups of casual club-goers.
Tiger Tiger has been reviewed by 68 users
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