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The Londoner's Guide to London
24 July 2008
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Automat

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Venue Image
33 Dover Street,
Mayfair,
London,
W1S 4NF

0871 971 4046 Calls to 0871 numbers will be charged at a fixed rate of 10p per minute (from a landline or a mobile) no matter where you are within the UK. This number is unique to viewlondon.co.uk.

The ViewLondon Review

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Review bySabrina Mahfouz16/04/2008
Bringing an elegant Americanism to the heart of London, this upmarket diner-style restaurant has become the casually cool place to dine in the often far more formal area of Mayfair.

The Venue
Dover Street is busy and bustling with business – fashion and finance dominate the deals being struck and the conversations made. Entering Automat is an extension of this.

Buzzing with chatter made louder by the polished white-tiled walls, the first area you walk through is packed with tables and chairs for the lucky walk-ins who managed to bag a window view. Notice the bottles of Merlot with Marilyn Monroe labels displayed above the minimalist bar before you reach the second area – a diner-car dining space with comfy leather booths. This leads to the main restaurant with a long bar where smoothies and shakes are served and the light from the back garden streams through the full-length windows.

The Atmosphere
Trendy, unkempt Euro-types congregate at the bar, whilst Sloane girls gossip in the booths and business meetings and birthdays take place in the main restaurant. This ensures a lively, eclectic atmosphere that all London venues should excel at, but many don’t. Whatever you wear, you won’t feel out of place at Automat and the hosts are indiscriminate in their friendliness.

The Food
The burgers at Automat are almost as good as you’d expect from an American brasserie - hearty with a crisp bun and melt-in-the-mouth gherkins, although a little extra salad to stave off guilty feelings wouldn’t go amiss – particularly as the fries can be a little salty. Unfortunately, the side of coleslaw can be bland and tasteless, which is a pity. However, the menu offers plenty of enticing choices - the steak is tender and the garlic mash is moreish. Best of all, prices are decent for the upmarket location coming in at around £40 without wine for two.

The Drink
Although the coke can be a little syrupy and flat, the glorious chocolate shake that Automat excels at makes a decent substitute. There’s also an extensive wine and Champagne list to keep the Mayfair locals happy.

The Last Word
Automat will no doubt continue to be a firm lunch and early dinner favourite with the local W1 crowd due to its attitude free atmosphere and plentiful portions. Whilst it is definitely worth a visit, it’s not an exceptional enough dining experience to warrant booking for a special occasion.
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