South Beach (Brixton) is opposite the 'White Horse' pub.I'd been past South Beach many times, but never ventured in. I frequent The White Horse. ...anyway - White Horse was rammed, so I paid the £10 and gave SB a shot! (open til 3:30am)After the search and paying in (which was speedy), I walked in and noticed it's a kind of narrow venue. It's hot in there, too.It had a small bar by the door (no draught). £3.50 for a bottle of strong guinness. (no draught means no spills/knocking pints whilst walking).The decor is minimalistic/modern. It looks good. There were fresh flowers on the bar, a big plasma screen showing videos...and a big Al Pacino painting feature/effect!The crowd is mostly black and friends of black people. It's Jamaican/African mix. The age range looked to be from 21 to 40ish. There were probably 60% women there - mainly in 3's and 4's. The guys were mainly solo or partnered.Dress code: smart casual (no trainers/hoods). The style was guys: smart jeans/trousers...smart shirt/tops and sparkly blingy accessories! Smart shoes. Well groomed people.Ladies: dresses, heels, smart jeans and blouses. Dress-to-impress.I was really amazed at the beauty of the women in there. They were FIT!Great personal hygiene/freshness.Music: a mixed bag from soca to funky house to garage classics to ragga to soul to r'n'b to hip hop...the DJ was great! Mixing on CD decks. Perfect beat-splicing, scratching, juggling. EXCELLENT selection. Quality sound system with solid bass. The MC added fun(k).The vibe: Party/raving vibe at the DJ/dance floor area. Very friendly/bubbly/lively. No 'stush' attitude. The girls are very friendly/chatty and will 'wind' with you!! No sleazy characters in there. Bar area is sombre and clear. There are seats/tables along the side and a VIP raised section at the back. There was no trouble at all.Cons: loo is just one tiny bog! I got locked in!Verdict: great bar/club. Highly recommend.