Feature image

Forever Shop at Selfridges

12 July 2010 -
15 August 2010

9.30am - 9.30pm Mon-Sat, 12pm - 6pm Sun


Nearest Tube
Bond Street
Marble Arch


Age Restrictions

The Forever Shop at Selfridges invites shoppers to revisit timeless pieces of fashion, design and literature as they say goodbye to fast fashions. Giving you the chance to re-evaluate these classics in the light of more eco friendly shopping practises, this fashion exhibition is the place to start or add to your collection of long lasting collectable pieces.

The Forever Shop at Selfridges
Celebrating the wisdom and clarity of choice that comes with age, the items on show in the Selfridges Wonder Room highlight the futile quest for constant new and undiscovered fashion. Asking visitors to get on board the Gok Wan style of Shopping Less, and Wearing More, these timeless items make for eternally fashionable additions to your wardrobe or home.

Fashion icons
Curated by three big names on the fashion scene, the Forever Shop at Selfridges brings you the iconic styles of labels and names that have stood the test of time. Selfridges Creative director Alannah Weston has picked the fashion essentials that define and trascend their eras; Elle Decoration Editor in Chief Michelle Ogundehin has chosen a selection of design icons; and fashion designer Sir Paul Smith has put together his top ten literary classics. So if you want advice from the best in the business, this is the place to come.

On show
Amongst the names and labels on show are plenty of classic items, such as the Hermes silk scarf and Kelly bag, the Burberry trench coat, a Chanel bag, Ray Ban sunglasses, and a Rolex stainless steel watch. But there are some more unexpected more everyday items featuring in the Forever Shop at Selfridges including the likes of Doctor Martin eight hole boots, Converse All Star trainers, JK Rowling's first Harry Potter book, and a Jellycat children's Bashful beige bunny. Visitors to the exhibition can also see Philppe Starck steak knives, Muji tableware and Penhaligon's traditional Gardenia Eau de Toilette amongst the line up of classics on show.

Photo exhibition
Running alongside the Forever Shop exhibition is a photo exhibition of work taken by the writer of cult style blog Advanced Style, Ari Seth Cohen. He will be snapping creatively dressed older shoppers in and around Selfridges, and the resulting images will take the form of his very first exhibition inside the Selfridges Wonder Room.

The Forever Shop at Selfridges takes place from 9.30am - 9.30pm Monday - Saturday, 12pm - 6pm Sundays, from Monday 12th July - Sunday 15th August 2010 in the Wonder Room. Entrance is free.

Henry Moore at Tate Britain

Henry Moore Exhibition London

Royal Academy Summer Exhibition

Shake Rattle and Roll Exhibition

Picasso Exhibition London

David Bailey Exhibition London

Modern British Posters Exhibition

Architects Build Small Spaces Exhibition

Ping Pong Events London

Ping Pong Parlour London

Ping Pong Project London

The Doors at Idea Generation Gallery

Cycling in London Exhibition

Don't Miss

Rugby World Cup 2015 TicketsRugby World Cup 2015 Tickets

Don't miss out as the Rugby World Cup heads to the UK in 2015.

Kylie O2 TicketsKylie O2 Tickets

The pint sized pop-princess plays a series of dates at The O2.

Live Music Tickets

Paul Simon and Sting O2 TicketsPaul Simon and Sting O2 Tickets

Two of music’s most prolific and seminal artists join forces for a memorable night at The O2 Arena.

Ed Sheeran London TicketsEd Sheeran London Tickets

The award winning singer-songwriter heads to The O2 in October.

Linkin Park O2 TicketsLinkin Park O2 Tickets

Don't miss one of the top rock acts in the business performing two shows at The O2 in November.

Sport Tickets

ATP Tennis Tour Finals TicketsATP Tennis Tour Finals Tickets

Barclays ATP Tennis Tour Finals tickets are now available as the world’s best tennis stars descend on the O2 Arena in November.

NFL London TicketsNFL London Tickets

Grab your NFL London tickets here now to see some of the best NFL stars live at Wembley Stadium.

Festival Tickets

Westfest TicketsWestfest Tickets

Westfest tickets grant you access to the largest underground dance music event in the UK!