Feature image

Forever Shop at Selfridges

12 July 2010 -
15 August 2010

9.30am - 9.30pm Mon-Sat, 12pm - 6pm Sun


Nearest Tube
Bond Street
Marble Arch


Age Restrictions

The Forever Shop at Selfridges invites shoppers to revisit timeless pieces of fashion, design and literature as they say goodbye to fast fashions. Giving you the chance to re-evaluate these classics in the light of more eco friendly shopping practises, this fashion exhibition is the place to start or add to your collection of long lasting collectable pieces.

The Forever Shop at Selfridges
Celebrating the wisdom and clarity of choice that comes with age, the items on show in the Selfridges Wonder Room highlight the futile quest for constant new and undiscovered fashion. Asking visitors to get on board the Gok Wan style of Shopping Less, and Wearing More, these timeless items make for eternally fashionable additions to your wardrobe or home.

Fashion icons
Curated by three big names on the fashion scene, the Forever Shop at Selfridges brings you the iconic styles of labels and names that have stood the test of time. Selfridges Creative director Alannah Weston has picked the fashion essentials that define and trascend their eras; Elle Decoration Editor in Chief Michelle Ogundehin has chosen a selection of design icons; and fashion designer Sir Paul Smith has put together his top ten literary classics. So if you want advice from the best in the business, this is the place to come.

On show
Amongst the names and labels on show are plenty of classic items, such as the Hermes silk scarf and Kelly bag, the Burberry trench coat, a Chanel bag, Ray Ban sunglasses, and a Rolex stainless steel watch. But there are some more unexpected more everyday items featuring in the Forever Shop at Selfridges including the likes of Doctor Martin eight hole boots, Converse All Star trainers, JK Rowling's first Harry Potter book, and a Jellycat children's Bashful beige bunny. Visitors to the exhibition can also see Philppe Starck steak knives, Muji tableware and Penhaligon's traditional Gardenia Eau de Toilette amongst the line up of classics on show.

Photo exhibition
Running alongside the Forever Shop exhibition is a photo exhibition of work taken by the writer of cult style blog Advanced Style, Ari Seth Cohen. He will be snapping creatively dressed older shoppers in and around Selfridges, and the resulting images will take the form of his very first exhibition inside the Selfridges Wonder Room.

The Forever Shop at Selfridges takes place from 9.30am - 9.30pm Monday - Saturday, 12pm - 6pm Sundays, from Monday 12th July - Sunday 15th August 2010 in the Wonder Room. Entrance is free.

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