The London Land Grab is a unique charity event in support of Help a London Child, giving Londoners the opportunity to own their very own piece of the capital. Landmarks, pubs, shops, schools… anything and everything is up for grabs in an innovative fundraising event.
When
2006
Where
London, various locations. See feature for more info.
Up for grabs
A huge selection of London areas will be up for grabs, waiting to be snapped up by street savvy Londoners. Buyers can put down cash for a range of venues or adopt real estate on prominent high streets. All proceeds will go direct to Help a London Child, the charity organisation devoted to helping disadvantaged children and young people in the capital.
Help a London Child
Statistics indicate that one in three children in inner London are living below the poverty line, totalling somewhere in the region of one million. Help a London Child works to counter these trends and give support to vulnerable children and young people. In the London Land Grab Londoners are invited to show some support in an innovative, fun event.
Grab a piece of London
The Land Grab rules are simple – all you need to do is search the map for an area, landmark, location or venue that takes your fancy and then put down some money to claim it. Once adopted you can change the description and image of the area and personalise it to your own tastes.
Join the fun
So far Jodie Marsh has adopted Hyde Park whilst Tara Palmer Tomkinson has nabbed Harvey Nicks. Get in on the action, stake a claim for London and try a different kind of fundraising this Christmas.
The London Land Grab is now open. Adoption prices range from £5.00 - £100.00. For further information click here.